Website Design

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Website design may seem like a very dry topic, but the average business owner should learn some fundamental concepts.

You should be guided by the golden triangle, an observation that visitors approach a web page by looking at the upper left, then horizontally across the page and diagonally downward.

First and foremost, no top navigation bar should contain more than seven items; too many choices confuse the visitor, and there are other ways to include additional web pages such as a list of links at the side of each page or section.

Next, any website worth its salt should contain internal blogging software. That means, the site should host the blog in a URL format such as www.mydomain.com/blog.

Another useful website function is called a media room. Media rooms help to grow your site if you are conducting basic promotional activities.

Press releases, bylined articles, audio and video files should each have their own landing page within the media room. If your company is distributing an email newsletter, you should also create a archive page of back issues on your website.

As for text for your web pages, basic SEO theory requires at least 200 words per page; otherwise, Google’s spiders tend to discount it. For the same reason, your blog entries should offer the same minimum length.

Remember writing a web page is not like writing an essay. You should be guided by the golden triangle, an observation that visitors approach a web page by looking at the upper left, then horizontally across the page and diagonally downward. The critical content should fall within this area, and the reader should definitely not be required to scroll down to access it.