In this electronic age, one valuable marketing tool is often neglected: the use of tri-fold brochures.
A tri-fold brochure quite simply consists of an 8 1/2 x 11 sheet of paper folded to create three separate panels on the the front and three in the black. It is printed on glossy paper with informative text and a pleasing design.
A tri-fold brochure serves many purposes. Perhaps, the most valuable one involves its use as a takeaway after in-person meetings with prospects. You can tell prospects to visit your website until you’re blue in the face, and you’re never really sure if they will. But if you can put a piece of paper in their hand, well, at least they will glance at it before they throw it in the circular file.
Tri-fold brochures are also very useful at networking meetings. While everyone else is exchanging business cards, you will stand out for your more comprehensive approach.
Designing a tri-fold brochure follows some basic guidelines. The inside front panel should consist of a series of bullet points touting your company’s assets. Your logo and company name should be on the front. And your electronic photo should be included as graphic support on the inside of the brochure. Even today, people like to see a photo of the person they’re doing business with.
Tri-fold brochures can also work together with your website or other electronic publicity. When reporters ask for more information, your brochure will provide an interesting and informative resource.