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The Value of Tri-fold Brochures

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In this electronic age, one valuable marketing tool is often neglected: the use of tri-fold brochures.

A tri-fold brochure quite simply consists of an 8 1/2 x 11 sheet of paper folded to create three separate panels on the the front and three in the black. It is printed on glossy paper with informative text and a pleasing design.

You can tell prospects to visit your website until you’re blue in the face, and you’re never really sure if they will.<br />

A tri-fold brochure serves many purposes. Perhaps, the most valuable one involves its use as a takeaway after in-person meetings with prospects. You can tell prospects to visit your website until you’re blue in the face, and you’re never really sure if they will. But if you can put a piece of paper in their hand, well, at least they will glance at it before they throw it in the circular file.

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Don’t Neglect Traditional PR

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In the excitement and glory of online public relations, from corporate blogs to social media to email newsletters, good public relations firms will still lay a foundation using the elements of traditional public relations. Here are some steps to make sure they take:

There is no substitute for certain elements of a traditional public relations campaign. Make sure you don’t neglect them in the rush to improve your search engine ranking.

1) Research a media list: PR professionals can still access print directories such as Bacon’s that give phone numbers of key contacts unavailable online. In addition to contact information, a media list should include essential facts such as circulation that will affect how you approach the pitching process. The number of trade journals in your clients’ fields are amazing, and Bacon’s lets you pick through the clutter.

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