In this electronic age, one valuable marketing tool is often neglected: the use of tri-fold brochures.
A tri-fold brochure quite simply consists of an 8 1/2 x 11 sheet of paper folded to create three separate panels on the the front and three in the black. It is printed on glossy paper with informative text and a pleasing design.
A tri-fold brochure serves many purposes. Perhaps, the most valuable one involves its use as a takeaway after in-person meetings with prospects. You can tell prospects to visit your website until you’re blue in the face, and you’re never really sure if they will. But if you can put a piece of paper in their hand, well, at least they will glance at it before they throw it in the circular file.