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Three Updates to SEO Strategy

Search engine optimization is constantly changing, and those who don’t keep up will find themselves left behind. In short, the formulas I used to successfully employ for my clients to improve their search engine ranking no longer work and could even be detrimental.

Google will always honor original material, and one way to ensure your website creates this content on a regular basis involves running a blog.

The heart of the matter involves Google’s continuing attempt to avoid artificial links by updating its ranking algorithm. So now, where I used to send out online press releases to help generate a plethora of inbound links, these links are now looked at with disfavor by Google. In fact, any links which you can control can be counted against you as an attempt to manipulate the search engine.

So what’s an SEO specialist to do? There are three changes in strategy I recommend …

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