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Don’t Neglect Traditional PR

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In the excitement and glory of online public relations, from corporate blogs to social media to email newsletters, good public relations firms will still lay a foundation using the elements of traditional public relations. Here are some steps to make sure they take:

There is no substitute for certain elements of a traditional public relations campaign. Make sure you don’t neglect them in the rush to improve your search engine ranking.

1) Research a media list: PR professionals can still access print directories such as Bacon’s that give phone numbers of key contacts unavailable online. In addition to contact information, a media list should include essential facts such as circulation that will affect how you approach the pitching process. The number of trade journals in your clients’ fields are amazing, and Bacon’s lets you pick through the clutter.

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