A structured online public relations program adds one element at a time to a company’s publicity efforts and works well when the organization has just launched a new website.
The first element of the program involves a weekly blog entry. Short pieces work the best, 200-to-300 words, and they work well in getting the client committed to the effort. Moreover, blogs hosted on a company’s website provide one of the most effective methods possible to increase the site’s authority and improve the results on the SERPs (search engine results pages).
The next element, a monthly press release directly helps clients to increase their visibility, especially after distribution on PRWeb or PR Newswire. Topics can range from new hires to a new website launch or perhaps just the company’s focus moving forward.
A third element, a quarterly newsletter, can directly help the client to drive traffic to the site. The concept of e- newsletters is just to appear in the recipients’ email box to remind them you’re still in business and available. They may not have an opportunity immediately, but they will remember you in the future should something become available.
Most clients can keep these elements going for a short period, but the trick is to employ them for a year or more. Then, you will see the results of your efforts on an ongoing basis.