Eight Quick Pointers on Using Inbound Links

The Prime Factor in Google’s Ranking Algorithm

Inbound links are used by Google as a major factor in determining a web site’s ranking. Increasing the quantity and quality of inbound links should be a major component of any online PR program.

1) Submit your URL to prominent web site directories. 

These should include both free and paid directories because Google values them both in its algorithm.

2) Include your URL when distributing online press releases.

Key distributors include PR Newswire, Business Wire and PR Web. They result in strong inbound links to your sites because of pickup by key business journals and related sites.

3) Articles for content provision sites provide longer-lasting links.

Any articles you submit are available indefinitely, and publishers selecting them must include your URL.

4) Start a blog on your company web site.

Internal blogs contribute to the value of your site, and links to them provide valuable “deep links” to interior pages.

5) Join professional organizations.

Links in their directories provide strong links because they are related to your field of business, and Google considers that fact in its analysis.

6) Submit your URL to local directories. 

There are many Internet Yellow Pages (IYPs) as well as sites such as Google Maps, Yahoo Local and Live Search Maps.

7) Get links to interior pages of your web site.

“Deep links” indicate valuable content on your web site in addition to just the home page, another type of inbound link essential to your search engine ranking. You should try to obtain up to 30 percent of your inbound links as deep links.  

8) Links from .edu or .gov domains are in a class by themselves.

Schools and government agencies are scrupulous about links on their domains and are generally non-commercial in their nature. Links from these sites indicate unique content on your domain.