Eight Quick Pointers on Tri-fold Brochures
A Powerful Leave-Behind for Personal Meetings
Here’s eight quick pointers on tri-fold brochures:
- A “leave-behind” for meetings with your prospects is even more important than your website.
- You should include your photo (or the President’s photo) in your tri-fold brochure because people like to look at the person they are hiring.
- You should include your logo and slogan on the brochure. If you don’t have any, get them!
- Your tri-fold brochure should be created as a Word document so it is easy to edit and can evolve with your business. Graphic designers hate working in Word. Tough!
- The inside front flap of the tri-fold should be used for bullet points summarizing the rest of the piece.
- The back of the brochure should include a call to action. You can offer a guarantee or a free consultation.
- Avoid see-through by printing your brochure on middle-weight glossy paper.
- Modify the brochure for electronic transmission because the panel order for printouts is awkward for emails.