Facebook ads provide an excellent method to get more people to like your Facebook Page, even for those who shy away from “sales speak” and find print advertising a waste of time.
Facebook facilitates the use of ads by offering a very low price, as little as $5 per day, and they even provide their own library of images for you to access by choosing any keyword topic. Moreover, like Twitter, they provide an excellent way for you to piggyback on competitors’ research and access the people who “like” their pages as well.
Most people know you can access people who follow your competitors on Twitter by simply following their followers and waiting for them to reciprocate. Facebook offers a very similar procedure in their Ads Manager template.
The first step involves finding your competitors’ Facebook Pages, a step very easily accomplished by searching for their company name within the Facebook program. Then, you need to use “Ad Manager” from your own company page and, after creating the text and corresponding photo(s), and filling out some geographic limitations, choose “advanced connection targeting.”
Then, just input the URL of your connection’s Facebook page under the option “Include people who are connected to.” Even more important, you can reinforce this selection by inputting the same URL under “Include people whose friends are connected to.” Of course, make sure to exclude the people who have already liked your page by inputting your FB page URL in “Exclude people who are connected to.”
It’s as easy as that. Just make sure to run a separate ad for each competitor when you are done by using the option to create a similar Facebook ad, and then changing the URLs accordingly.