Using the President to Hold the Senate

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Democrats are making a big mistake by trying to avoid using the President during the current campaign. This poor strategic choice can be traced back to Al Gore’s refusal to tout President Clinton’s success with the economy because of fears about the effect of Monica Lewinsky.

The traditional approach to an unpopular President, using him for closed-door fundraising events but avoiding public rallies, ignores the importance of turnout of the base to affect election results.

Gore lost Arkansas in that election, a key battleground state, and a little campaigning there by President Clinton could have changed the results and the trajectory of our nation. One can easily argue another President would have avoided 9/11 by paying closer attention to clear warnings about Al Qaeda’s intentions from the intelligence community.

The traditional approach to an unpopular President, using him for closed-door fundraising events but avoiding public rallies, ignores the importance of turnout of the base to affect election results. In fact, due to the polarization of our politics, one can argue that there are fewer and fewer undecided voters, making efforts here increasingly unproductive.

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The Value of Tri-fold Brochures

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In this electronic age, one valuable marketing tool is often neglected: the use of tri-fold brochures.

A tri-fold brochure quite simply consists of an 8 1/2 x 11 sheet of paper folded to create three separate panels on the the front and three in the black. It is printed on glossy paper with informative text and a pleasing design.

You can tell prospects to visit your website until you’re blue in the face, and you’re never really sure if they will.<br />

A tri-fold brochure serves many purposes. Perhaps, the most valuable one involves its use as a takeaway after in-person meetings with prospects. You can tell prospects to visit your website until you’re blue in the face, and you’re never really sure if they will. But if you can put a piece of paper in their hand, well, at least they will glance at it before they throw it in the circular file.

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Protecting the President

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Protecting the President has been widely assumed to be a start-of-the-art, fail-safe process in the 21st century, honed and perfected by the most professional of agencies, the Secret Service.

… a failure to adequately protect the President inevitably puts Congress in the cross hairs as well by showing their vulnerability …

Recent events have therefore come as quite a shock to both the public and the political elite as well. Because a failure to adequately protect the President inevitably puts Congress in the cross hairs as well by showing their vulnerability to the deranged people out there.

That’s why it was inevitable for Julia Pearson to resign after one more incident became public, with an armed, unvetted person riding the elevator right next to the President of the United States. And only informing the President about the incident minutes before it appeared in the press certainly didn’t help matters.

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