Cut-It-Out Communications

False Equivalence in Gaza War against Hamas

July 28, 2014/in Foreign Issues, Politics /by Willy Gissen

In watching the coverage of the war against Hamas in Gaza, one is struck by the use of false equivalence — in an effort to provide “balanced” stories, Hamas has been provided with an outlet to disseminate its views on a par with the Israeli Defense Force.

It should be remembered that Hamas, while denying involvement, nevertheless applauded the criminals. The outrage of this kidnapping seemed to be the last straw for Israeli authorities …

The current hostilities started with the kidnapping and murder of three Israeli teenagers. It should be remembered that Hamas, while denying involvement, nevertheless applauded the criminals. The outrage of this kidnapping seemed to be the last straw for Israeli authorities; they cracked down on the West Bank, arrested Hamas representatives and made life miserable for all the Palestinians in a so-called effort to find the youngsters.

Three Reasons to Choose PR Pros for Your SEO and Marketing

July 23, 2014/in Business /by Willy Gissen

Search engine optimization is a key component of inbound marketing, and a plethora of industries are converging to provide services in this critical arena. As search engines become more proficient, however, public relations agencies are stepping in to offer SEO in a significant way.

The need for original content makes the use of professional writers indispensable, and PR agencies are experienced in creating crisp, newsworthy material.

There are three reasons why this is occurring. First, Google and the smaller search engines are all designed to promote original content. No longer can you use online press releases or article marketing to publish the same material on multiple sites. The need for original content makes the use of professional writers indispensable, and PR agencies are experienced in creating crisp, newsworthy material.

Red Lines and Shooting Down a Commercial Plane

July 19, 2014/in Foreign Issues /by Willy Gissen

Whether President Obama states them explicitly or not, there are certain red lines in civilized society, lines that separate us from the barbarism of our past. One of these red lines was the use of chemical weapons by Syria. And another is shooting down a commercial jetliner with hundreds of innocent passengers.

Russia is caught between a rock and a hard place. They clearly participated, either directly or indirectly, in “shooting the Malaysian airline out of the sky,” as Vice President Biden so tactfully put it.

Russia is caught between a rock and a hard place. They clearly participated, either directly or indirectly, in “shooting the Malaysian airline out of the sky,” as Vice President Biden so tactfully put it. And they don’t know how to proceed from here. In fact, they seem to be making it up as they go along.

Cut-It-Out $1,000 Communications Scholarship

July 16, 2014/in Business /by Willy Gissen

Cut-It-Out Communications today announced its inauguration of a $1,000 communications scholarship and internship. Applications are due by December 31, 2014, and the winner will receive an internship for four weeks during the summer of 2015 with a $1,000 stipend.

The application includes an interesting challenge. Participants are asked to write a press release about an alternate universe …

The application includes an interesting challenge. Participants are asked to write a press release about an alternate universe similar to where we live now except that the tool of scissors does not exist. In fact, their client has just invented it, and they must publicize the discovery.

The release must be between one and two pages long and should be forwarded to wgissen@cutitoutcommunications.com. Applicants must be communications majors with a minimum 3.0 GPA.

Proper Format for a Press Release

July 15, 2014/in Business /by Willy Gissen

Writing a professional press release may seem like an easy task, but certain rules and formats must be followed, and doing so will increase your likelihood of acceptance by editors of your key publications.

First of all, every sentence in your press release must be factual, and opinions are only allowed in your quotation.

First of all, every sentence in your press release must be factual, and opinions are only allowed in your quotation. The quotation should not introduce new facts and should instead comment on the meaning of the new development summarized in the headline.

The first paragraph of the release should introduce your company with a brief description of its function and then basically repeat the headline. E.g., Cut-It-Out Communications, a Westchester public relations agency, today announced [headline].

The Hypocrisy of Hamas

July 14, 2014/in Foreign Issues /by Willy Gissen

The Hamas leadership typically sends out propaganda about how the lives of Palestinians are cheap; the lives of Palestinians are considered worthless compared to Israelis.

But let’s look at how the current conflagration got started. Three Israeli teenagers were killed, and Hamas celebrated the occasion. But when one Palestinian was killed in retaliation, they rioted and started lobbing rockets into Israel in a campaign of terror.

Where is the condemnation for the Hamas rocket fire that escalated the current conflict?

Israel, on the other hand, worked to apprehend the perpetrators of both. They were both subject to the Israeli legal system and will receive a trial. And when Israel acts to defend its sovereign territory from these rockets, they receive international condemnation. Where is the condemnation for the Hamas rocket fire that escalated the current situation?

Three Updates to SEO Strategy

July 12, 2014/in Business /by Willy Gissen

Search engine optimization is constantly changing, and those who don’t keep up will find themselves left behind. In short, the formulas I used to successfully employ for my clients to improve their search engine ranking no longer work and could even be detrimental.

Google will always honor original material, and one way to ensure your website creates this content on a regular basis involves running a blog.

The heart of the matter involves Google’s continuing attempt to avoid artificial links by updating its ranking algorithm. So now, where I used to send out online press releases to help generate a plethora of inbound links, these links are now looked at with disfavor by Google. In fact, any links which you can control can be counted against you as an attempt to manipulate the search engine.

So what’s an SEO specialist to do? There are three changes in strategy I recommend …

Immigration Influx

July 11, 2014/in Domestic Issues /by Willy Gissen

Immigration arouses heated passions at the best of times, and the flood of unaccompanied children at our southwest border is making the conflicts worse. While innocent children await their ultimate fate, politicians in Washington bicker about who is visiting the border.

In response, the President, who is being sued for taking too many executive actions, gave the Republicans a taste of their own medicine by refusing to take any.

President Obama is trapped between Hispanic advocates and the desire for comprehensive reform versus an intransigent Republican minority in the House of Representatives. Meanwhile, his bill for additional funding and law enforcement to deal with the problems is languishing unattended.

Three Essential Elements of a Corporate Blog

July 9, 2014/in Business /by Willy Gissen

Blogs demonstrate the freedom of the Internet in many ways. You can include whatever content or topic you wish, add photos or not, and link to any page you want. But a successful corporate blog works best when it attracts the most readers, and to do so, you need to follow three easy rules.

You can find copyright-free images on the web by visiting www.freeimages.com. Once there, you can select any keyword you choose …

1) Provide visual relief: All text and no photos makes Jack a dull boy. Include a large photo, up to 300×300 pixels, with each post. You can find copyright-free images on the web by visiting www.freeimages.com. Once there, you can select any keyword you choose and get images you can use immediately without any payment.

Introduction to Public Solutions

July 4, 2014/in Business /by Willy Gissen

new Dear Readers, we will be expanding our New York Times blog to provide more expertise in our company’s field, online and traditional public relations, as well as more detailed policy matters behind the news.

We hope you will find the new format more diverse, enjoyable and practically useful for your company’s promotion as well as keeping track of what is, in effect, global public relations.

We hope you will find the new format more diverse, enjoyable and practically useful for your company’s promotion as well as keeping track of what is, in effect, global public relations. Being nimble is essential to survival in today’s economy, and thus, our blog is being redirected to handle a wider variety of topics.