For Immediate Release
Contact: Willy Gissen
Cut-It-Out Communications, Inc.
914-723-7212 / 914-840-1299 (fax)

Cut-It-Out Communications Launches New Website with Comprehensive Online PR Program

Hartsdale, NY, February 12, ‘08  — Cut-It-Out Communications, Inc. (, a full-service public relations and copywriting firm, today announced the launch of its new website,, and the inauguration of a comprehensive online PR program.

The program offers an introduction to blogs, online press releases, content provision, e-newsletters, online syndication and search engine optimization. CIOC partnered with Calico Systems, an Internet marketing/ web development firm, to create the website.

Willy Gissen, President of Cut-It-Out Communications, said, “Our firm and Calico Systems developed a special synergy as we brainstormed on content and site design. The result was nothing short of a work of art. Calico is a truly amazing organization and should be considered by any company serious about revising its website.”

Joanna Cali, President of Calico Systems, added, “We were very impressed with Cut-It-Out Communications’ commitment to online services, and we look forward to collaborating with them to offer a unique blend of SEO, site design and usability, and public relations.”

The website describes CIOC’s five departments: public relations, copywriting, political communications, interactive services and grantwriting. Special introductory programs are offered for standard PR and grant proposals as well as online PR.

The new site uses unique design elements such as a noisy typewriter on the home page, a nodding donkey for political communications and a flash-card display on the interactive-services page. Graphics with a typewriter motif help to emphasize the firm’s focus on copywriting in all its assignments.

For more information about Calico Systems, Inc., please call 914-669-6079 or email

For more information about Cut-It-Out Communications, Inc., please call 914-723-7212 or email

About Calico Systems

Based in Westchester County, New York, Calico Systems is an Internet marketing/web development firm with roots in marketing communications and design. It combines search engine optimization with user-centered design to make businesses and organizations easy to find on the web and to provide a meaningful experience to visitors when they arrive.

Joanna  Cali was a founding partner of Metro-Cali Graphics, a print marketing firm in New York City with clients including PepsiCo, the New York Power Authority, AIG and the New York Public Library. A recognized expert in Internet marketing, Ms. Cali founded Calico Systems in 1999 and has appeared on radio, in print and given seminars on the topic.

Michael  Pilla, Creative Director for Calico Systems and founder of Pilla Marketing Communications, has almost 30 years experience designing marketing communication pieces. As an Associate Creative Director for the Sponsorship Group at, he created online advertising for Ford, PNC Bank and Clinique, and at Modem Media, he worked on its IBM, GE and UBS Warburg accounts.

About Cut-It-Out Communications

Founded in 2003, Cut-It-Out Communications, Inc., is a full-service public relations firm with departments in copywriting, political communications, interactive services and grantwriting. The firm has served clients in many fields including communications, hi-tech, healthcare and politics. It completed a grant proposal for the Clinton Global Initiative and is currently editing a book by a local radio celebrity.

The President, Willy Gissen, trained for almost five years with a former SVP of the New York City PR firm, Hill & Knowlton, and subsequently served on the communications staff of the McCall/Mehiel gubernatorial campaign. Mr. Gissen has published articles in the Westchester County Business Journal titled “Online Public Relations Pointers” and “30 Steps to Online Publicity” and completed a course on online publicity at New York University. He graduated with a degree in Government from Harvard College.

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