For Immediate Release
Contact: Willy Gissen
Cut-It-Out Communications, Inc.
914-723-7212 / 914-840-1299 (fax)

Cut-It-Out Communications Announces SEO Marketing Certification

Hartsdale, NY, Apr. 27, ’10  Cut-It-Out Communications, Inc. (, a Westchester County public relations agency specializing in online activities, today announced its certification in Advanced Search Engine Marketing Strategies by Search Engine Academy NY Metro. The five-day course provided a proprietary program to increase Google rankings and web site strength.

The limited-enrollment sessions were conducted through an intensive hands-on workshop. Topics covered include external linking strategies, competitive intelligence, blog trackbacks, maximizing click-thru rates, and analyzing search behavior through root words. The training is college-accredited and offered by affiliates throughout the nation.

Willy Gissen, President of Cut-It-Out Communications, said, “Search engine marketing represents a natural extension of public relations because it involves extensive copywriting for online press releases, blogs, content provision articles and e-newsletters.  The Academy course provided a superb underpinning for these efforts and expanded our capabilities to a whole new level.”

Mr. Gissen continued by emphasizing the importance of inbound links in determining organic web site ranking and the role his company has played in maximizing these links for its clients. His own firm holds a #1 ranking for the search term “Westchester County public relations,” and he has written a series of PR articles about online activities available at public relations instruction .

In addition to increasing site strength, the Academy provides pragmatic methods for converting visitors into paying customers. Many resources, programs and techniques are included, and each participant’s web site undergoes intensive review for style, coding and content. The course concludes with a comprehensive exam for certification.

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