For Immediate Release
Contact: Willy Gissen
Cut-It-Out Communications, Inc.
914-723-7212 / 914-840-1299 (fax)

Growing Westchester Public Relations Firm Seizes Top Google Ranking

Hartsdale, NY, September 16, ‘08 — Cut-It-Out Communications, Inc. (, a full-service Westchester public relations firm, today announced a surprising top Google ranking after only five years of existence.

The search term for the company was geo-targeted for the phrase “Westchester County public relations” and has remained the number one response for several months, besting veteran organizations serving the region for decades. The company’s rise occurred after retaining a website design and SEO company, Calico Systems.

Willy Gissen, President of Cut-It-Out Communications, said, “I was flabbergasted at the results. Westchester public relations is an extremely competitive field, and this ranking was totally unexpected. We learned a lot about online activities from Calico and hope to spread some of that knowledge to colleagues in our industry.”

Joanna Cali, President of Calico Systems, added, “We’ve achieved some great results with our SEO, website coding and design. But the project with Cut-It-Out Communications was unique in its collaboration and generated a plethora of interesting ideas. We look forward to helping the company build upon its success.”

Mr. Gissen went on to discuss the concept of geo-targeting and how it can help almost any organization. Instead of competing against the entire nation — searching for “public relations” returns thousands of results — the competition can be narrowed by including a regional area to make the key phrase more specific.

Calico also achieves its results by focusing on inbound links for its clients’ websites. These links are emphasized in the search-engine process by Google’s ranking algorithm and can be boosted by online press releases, articles submitted to content provision sites, and blogs.

Founded in 2003, Cut-It-Out Communications focuses primarily on business-to-business, hi-tech and local political clients. The company has also provided grantwriting assistance to non-profit organizations, including a proposal submitted at the Clinton Global Initiative, and recently edited a book by a local radio celebrity.

About Calico Systems

Founded in 1999, Calico Systems is an Internet marketing/web development firm with roots in marketing communications and design. It combines search engine optimization with user-centered design to make businesses and organizations easy to find on the web and to provide a meaningful experience to visitors when they arrive.

Joanna  Cali was a founding partner of Metro-Cali Graphics, a print marketing firm in New York City with clients including PepsiCo, the New York Power Authority, AIG and the New York Public Library. Michael  Pilla, Creative Director for Calico Systems, served as an Associate Creative Director for the Sponsorship Group at, created online advertising for Ford, PNC Bank and Clinique, and worked at Modem Media for its IBM, GE and UBS Warburg accounts.

About Cut-It-Out Communications

Founded in 2003, Cut-It-Out Communications is a full-service public relations firm with departments in copywriting, political communications, interactive services and grantwriting. The firm has served clients in many fields including communications, hi-tech, healthcare and politics. It completed a grant proposal for the Clinton Global Initiative and recently edited a book by a local radio celebrity.

The President, Willy Gissen, trained for almost five years with a former SVP of the top New York City PR firm, Hill & Knowlton, and subsequently served on the communications staff of the McCall/Mehiel gubernatorial campaign. Mr. Gissen has published articles in the Westchester County Business Journal and Westchester Commerce about online activities. He graduated with a degree in Government from Harvard College.

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