Eight Ways to Install and Use an SEO Toolbar

You can use the Mozilla Firefox browser with a powerful SEO toolbar to evaluate and improve your website strength. The toolbar, SEOquake, lets you use multiple parameters including popular benchmarks, a diagnosis function and a density evaluation of your keywords. It includes:

1) PageRank

This measurement from Google evaluates website strength with a logarithmic scale of 1 to 10. Companies should shoot for PR3 as a respectable score; PR4 is more common for SEO companies, and The New York Times is rated at PR9.

2) Alexis traffic rank

This benchmark gives each website a unique number ranging from one, the best, to rankings in the millions. It is at once more volatile and precise than PageRank.

— Diagnosis function: The following four items are included under the diagnosis function, found by scrolling to the extreme right of the SEOquake toolbar.

3) Meta tags

The diagnosis function evaluates both primary and secondary meta tags. The proper length and format of the title, keyword and description tags should be basic for SEO professionals, but other tags should be included in your web pages as well including geo tags and Dublin core tags for a marginal advantage.

4) Alt image tags

These tags should be included with all your images, and the SEOquake toolbar tells you if you’re missing any. Alt tags represent a fundamental coding requirement, and if your developer does not include them, you should be rightfully alarmed.

5) Website functionality

Use the diagnosis page to ensure you are improving the SEO of your web page through XML sitemaps and a robots.txt file. Google Analytics should also be included in every page. The toolbar will also ensure you have included the proper document type, encoding and language tags on your pages.

6) Favicon

A 12×12 pixel image can be uploaded to appear at the top of the browser window for everyone visiting your website. It usually consists of a company logo or an easily interpreted small image. This small symbol gives your website some class and provides critical assistance to your SEO ranking.

7) Gzip compression

Gzip compression improves your website performance through its interaction and loading by your server. Contact your web host to ensure it is enabled. Windows and Linux servers may have different requirements for compression.

8) Keyword density

Finally, the density function helps you to handle the inclusion of your most important keywords in your website text. A value of around one percent ensures you will not be penalized for “keyword stuffing” or neglecting keywords compared to your competitors.

The SEOquake toolbar represents a valuable tool for website improvement. Go through it item by item to ensure you are using all the tools at your disposal and rise to the top of the search engines as a result. You can also add other SEO toolbars to your browser such as the Moz toolbar, for example.

And don’t take every recommendation verbatim from any source. Remember, the visitor experience must be worthwhile; otherwise, it doesn’t matter how much traffic you generate to your site.