Eight Tips on Posting to Social Media

In the rush of new developments with social media, it is easy to lose sight of some basic strategy to ensure your business gains maximum exposure. Here are eight pointers on posting to your social media accounts including Facebook, Twitter and LinkedIn.

1) “Lurk” before you leap.

Lurking will help you understand the type of interactions on any given social media site. Each site encompasses its own unique culture, capabilities and limitations, and it is easier than you might think to make a faux pas and alienate more people than you attract.

2) Schedule your posts for peak user times.

Be aware of each site’s peak user times and make your posts then to maximize exposure. For LinkedIn, it’s between 8 and 9 AM or 5 and 6 PM; for Google Plus it’s between 9 and 11 AM; for Twitter, it’s between 1 and 3 PM, etc.

3) Use Hootsuite for a general platform.

Hootsuite lets you schedule your posts for different social media at different times. You can get all your posting done first thing in the morning and not worry about it again. And you can ensure your posts get distributed at the peak time for each format.

4) Draft a schedule and stick to it.

Determine how many times you want to post to each social media format per day and stick to it. A consistent, regular approach always works better than posting a lot one day and not all on another. Start slow and work your way up to a more engaged approach.

5) Tell your contacts about your other social media accounts.

Tell your friends on Google Plus about your LinkedIn profile. Try to deepen your relationships by cross pollinating. And remember to link your social media accounts to your website for SEO. It’s generally a good idea to move people from a more impersonal medium such as Twitter to a more detailed one such as LinkedIn.

6) Provide links to articles showing your expertise.

Forget about what you ate for lunch or even what concert you are attending. Other than Foursquare, people don’t care. A much better strategy shares useful articles about your industry news and demonstrates your expertise.

7) Fill out applications completely.

Social media sites request a whole bunch of information in a lot of different areas. Provide it as much as possible to show you are a committed member of each format. Your LinkedIn profile, especially, should be as detailed as possible.

8) Upload a headshot or logo.

The standard gravatar for your postings is a turn off. Provide your headshot or company logo instead to show at least a minimal level of engagement. A professional electronic headshot can be useful for many reasons.

These pointers are pragmatic common sense ideas, but you would be surprised how many people fail to follow them. If you do so, your posts will be read by more people and will boost your online visibility significantly. Following the fundamentals applies to social media as much as any other field.