How to Measure Site Performance


Google is now including your website loading speed, also known as your site performance, in its ranking algorithm. You need to score at least 80 out of 100 in this critical area to ensure top ranking against your competitors. This tutorial will show you how to check your site’s loading speed using PageSpeed Insights in Google’s webmaster tools. First, navigate to the webmaster site at, and click on Other Resources in the left navigation bar.

Then in the main window at the bottom, you will see the PageSpeed Insights item at the bottom of the list. Click on that.

In the new screen, enter the home page of your website for an initial speed estimate. It’s important to note, however, that Google can measure the speed of all your web pages, and evaluating them must be done one at a time. Sometimes, the home page has special programs that make it slower, for example, or if you are hosting a blog on your corporate site, the loading speed for that page may be different. For this tutorial, however, I will check the speed of my home page.

As you can see, the program provides the speed of both my mobile and desktop sites on a scale of 1 to 100. It also provides examples of ways to improve the loading speed, and you should go through each of these. While any score in the 80s is considered acceptable, top pros shoot for the low 90s … That’s how you measure your site performance and this concludes our current tutorial.