Online and Reprints

What pros should know about Google’s PR standard for SEO
(PR Daily, March 16, 2016)

The Real Deel: 5 Essential Components of Video Strategy
(PR Tactics, PRSA, August 2015)

Make Your Website Living with these Five Elements
(Spin Sucks, May 14, 2015)

How PR Pros can Measure ROI Online
(PR Daily, January 23, 2015)

Improving Your Online Engagement
(, December 3, 2014)

The Three Branches of Online Public Relations
(Westchester County Business Journal, November 6, 2010)

New Tools, New Challenges for PR Pros
(Westchester County Business Journal, December 14, 2009)

Establishing a Facebook Outpost for Your Business
(Westchester County Business Journal, June 29, 2009)

Weave a Web of Visibility
(HV Biz, December 15, 2008)

Sizing Up the Best Marketing Strategy
(Westchester Commerce, August 2007)

Perfecting Your Pitch
(Westchester County Business Journal, December 11, 2006)

How to Edit Your Employees’ Writing
(Westchester County Business Journal, July 18, 2005)

30 Steps to Online Public Relations
(Westchester County Business Journal, October 2, 2000)

Online Public Relations Pointers
(Westchester County Business Journal, December 6, 1999)